Tuesday, November 30, 2010

Rhetorical and Visual Analysis

Rhetorical and Visual Analysis
Efren Torres
English 1311 1:30
October 12, 2010
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Abstract
In this Rhetorical and Visual analysis I will explain how this video uses ethos, pathos, and logos to argue the fact of E-85 ethanol vs. gasoline. I will go into detail about the reason for using certain images throughout the video and what kind of emotions the video puts the viewer through. In the analysis I will explain why the Renewable fuel association is a credible source. Finally I will go over how the video uses all three elements to get their point across.
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E-85 Ethanol is a widely expanding renewable fuel source in the United States. E-85 Ethanol has many supporters such as Chevrolet, and the Renewable fuel Association. The Renewable Fuel Association has a series of videos promoting E-85 ethanol and its benefits for our earth. These are the videos that I will be reporting on. I will go into detail about how these videos try and suck you in and begin to support E-85 Ethanol.
In the videos they creators use subtle hints to make you feel like you are in a clean world with E-85 Ethanol. Throughout the video the interviews are done with a blue background. Using a blue background in all of the interviews will make the watcher feel like the earth can be clean and pollution free with ethanol. Another trick the creators use is showing beautiful images such as a clean sky and crops growing on a farm. This also creates a mental image of the earth becoming clean and healthy. They don’t only use visual aids they use audio to affect our emotions throughout the video. The creators put in a subtle soft track of music that gives the feeling of serenity and peace. These are small things however they are very effective. Another way they affect our emotions in the videos is by talking about how they reach out to Americans to inform them about ethanol. When they mention how they go to Sturgis to inform real Americans they incise not only bikers but any American citizen that is proud of their country. They also talk about reaching out to our troops to bring them ethanol to their bases. This will also emotionally impact most Americans. These are some of the examples of pathos used in the video.
The video does have many interesting facts. They show how e-85 is spreading throughout the states. In the video they talk about efforts they are using to get ethanol to every
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American that want to use it. They are using logical methods such as advertising at car shows, military bases, and other widely popular venues. They have recently opened a new ethanol station on a naval base. This ethanol station will serve six hundred flex fuel vehicles. Another logical strategy they use to sped ethanol was to find densely populated areas such as Miami. They have since put in 16 ethanol stations serving millions of customers in that area. The hope by doing this is that if a customer ever leaves an ethanol using city they will support the efforts to open up new ethanol stations in other parts of the country. They have also successfully opened ethanol stations in petroleum states such as Oklahoma and Texas. These videos are well thought out and are very logical ideas.
The credibility of the Renewable Fuel Association or RFA is unmatched. They are a leader in the fight to increase ethanol consumption over gasoline. They are a leading provider of ethanol research and easier ways to spread ethanol throughout the United States. Unfortunately the association does have a bias towards ethanol. They strongly lean towards the spread of e-85 ethanol. They push their views on local and state governments to try and get ethanol used in most states.
The strategies used in this video are very effective towards swaying people to use ethanol. Their views in the videos are pushed however not pushed so much to where the audience wants nothing to do with them. They have in my opinion effectively spread the word of E-85 ethanol.
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White, R. August 26, 2009. Ethanol in the Marketplace. [youtube] Retrieved from http://www.youtube.com/watch?v=BzrjSP8q1_c

Memo

Memo
To: Cecilia Ramos
From: EfrenTorres
Date: 09/21/2010
Cc: 1311 English class
Re: UTEP Dinner Theatre

Message:
The UTEP Dinner theatre is an on campus organization that introduces the theatre arts to the average student. The UTEP dinner theatre provides a service for not only UTEP students but the general public as well. The dinner theatre puts on about four productions a year. The upcoming show is the classic “Singing in the Rain.” The Utep dinner theatre director is named Dr. Gregory Louis Taylor. He has a great staff behind him. His technical director Roy Lockhart, Patricia Ann Provencio who is the musical director, Jaime Barba who is the costume designer and Michael Spence, set design. With this staff he is able to put on some of El Paso's best stage performances. The Utep dinner theatre began as an idea in Dr. Taylors mind. Its first show was Joseph and the Amazing Technicolor Dreamcoat. It was performed on March 10, 1983 in the Thomas Rivera Conference center on the third floor of the East Union. That week the dinner theatre had three sold out performances. The theatres original was the Union dinner theatre but was changed to the Utep dinner theatre in 1998. The dinner theatre has put on over one hundred and ten productions in twenty one years. The dinner theatre can relate to many different organizations because of the many aspects to put on productions. It relates to the theatre department because it needs actors, actresses, and technical designers. It also requires help from the utep financial office and food and beverage offices.
The Utep dinner theatre communicates with the community in many different ways. It communicates through flyers, posters, word of mouth, e-mail, texts, billboards, and through their web sites. The most popular way that they communicate through is posters. They put up posters around campus, local restaurants, some high schools, and in front of the actual theatre. They also have a large billboard above the entrance of the theatre. Most of the theatres information can be found by reading information on their web site. The website has almost all of the theatres information. Such as, the history of the theatre, the past, future and current productions. The theatre performs mainly in English but has waiters and waitresses that speak Spanish. The dinner theatre puts on tech. heavy shows. Throughout the show the light show alone is worth the entrance fee to the production.
This agency boosts the morale of UTEP students. It boosts the morale by not only entertaining students but introducing them to a different form of entertainment and culture. They provide students with a state of the art theatre with some of the best thespians and technical directors in El Paso. It directly affects theatre students by giving them an outlet to present their progress and talents in acting and producing.
Without the Utep dinner theatre I feel that Utep would lack a huge part of what makes our community special. I hope that the Utep dinner theatre thrives for many years to come.

Discorse community map and response














Discourse Community Map Response
Efren Torres
University of Texas at El Paso



































Abstract
            What Discourse Community’s do you belong to? Discourse communities are simple. It is

any community which you belong to that has a form of written communication. It can be

Facebook or your family, even the place you work. My discourse communities include Facebook,
Auto Mechanics, Blockbuster, and Video Game players. I chose these discourse communities

because in every one of these we communicate through writing. In Auto Mechanics for example

we communicate through repair manuals, e-mails, and magazines. In this essay I will go much

more in depth in how we communicate and why we communicate in different ways. I will also go
over special language we use in the communities. I hope that by the end of this essay you will

understand more fully what a discourse community is.

            My first discourse community is Facebook. In this discourse community we use many

different genres to communicate. We use Apps, comments, replies, and many more. One of my

favorites is picture tags. On facebook we are able to put a caption at the bottom of a picture and

tag the person in the picture. When a person is taged they are notified next time they log on. 

Another option in tag is to look at someone else’s photo and tag them. It is a good way to keep

track of photos of yourself  that other people have taken. We also have specialized language in

the community that needs to be learned by anyone joining the community. Some of the language

consists of Poke, Farmville, tag and post. Farmville is the name of a popular application or game

within Facebook. The main goal of Facebook for me is to keep in touch with some of my friends

from high school. I hope that Facebook will last long and is not just a momentary craze.

            My second Discourse community is Blockbuster. I am a supervising employee of

Blockbuster. I have worked there for a year. This discourse community communicates through

many different forms of writing. Such as, e-mail, notes, post-its, and through a duties list.

Supervisors, such as myself, communicate mainly through notes. In those notes we write down

what projects were completed, how many hours we have saved, and how the overall shift went.

Some of our specialized vocabulary can include phrases like run a stack, do your side, block a

section, and run daily. Most of our specialized vocabulary is fairly easy. To run a stack just

means to organize and put up returned movies. To block a section means to move movies around
to make the section look organized. Our main goal at blockbuster is to turn a profit. However, my
main goal is to help customers and receive a paycheck.

            My third discourse community is Video Gaming. I love playing different types of very

strategic video games. My personal favorites are first person shooters. The main goal in a video

game is to either defeat the opponent or compleat all of the levels. My personal favorite objective
is to kill my opponent. Some special language that might be used during game play are noob,

headshot, and camper. My favorite is noob simply because It is not frowned upon to kill noobs in
unconventional ways even though it is frowned upon to kill regular players in unconventional

ways.
            Last but not least, Auto mechanics. Auto mechanics is my favorite discourse community

because it comes naturally to me. I have loved working on cars for about 5 years now. I have

always liked cars I just never really worked on them till I got my first car. My first car was given

to me on my fourteenth birthday. My goal in auto mechanics to aquire the knowledge to repair

and maintain my vehicles. Some special words you may need to learn to join the discourse

community are drive shaft, combustion, spark plugs, distributor, Coil on plug, crank shaft, cam

shaft, piston , rings and seals, valves, and compression. Some of our written forms of

communication are repair manuals, and magazines. There are some mechanics that can repair

vehicles without any formal training. My father is one of those mechanics. He has always said “

It goes on just how it came off.”

            These are some of my discourse communities I hope this has helped gain an

understanding of discourse communities.